In this video, Blaire White explains her recent distancing from the right wing bandwagon, in terms of creating political content, for a multitude of reasons. Aside from describing being harassed by the far left, which is par for the course when involved in this “culture war”, she mentions the sudden discovery of the pretence those she’d seen as her peers engage in.

She describes having met prominent political commentators in Los Angeles, whose opinions and tactics of growing their audiences are so farcical they can be reduced to mere entertainers, while influencing hundreds of thousands of viewers (or millions, in some cases) on how to interpret current events.

At times their detractors wonder rhetorically whether these people believe their own bullshit – and in all fairness, it appears that some don’t.

Some of the things they admitted to:

  • Lying on camera;
  • Using dog whistles to seem on the same page as their audiences, while admitting in private they didn’t share those views;
  • Planting fake protesters outside events with fake signs, in case not enough genuine ones show up (it seems at least 5 of them do);
  • Hiring people to post “standard” opinions on social media on their behalf, under their own names.

She also mentions that some of these commentators, just a couple of years ago, had radically different stances and changed them overnight when it became profitable (when the Trump bandwagon got going). In some cases the lack of nuance has always seemed odd – some regurgitate Trump’s propaganda to a tee, without an ounce of reflection or compassion for the categories his administration is targeting.

This is very interesting.

Not because it’s a complete surprise, but because to someone of good faith, who tends to take people at their word unless it’s demonstrable that they are disingenuous, it’s difficult to tell who is sincere and who is just raking in the cash. And that’s the whole point, I suppose.

Which is why it’s so useful to avoid taking sides, especially when persuaded by such characters with a talent for spinning information and infusing some synthetic emotion into it.

The shittiest thing about it, I guess, is the dog whistle strategy, when they’re not even lost on a personal level, believing that demonising certain groups is warranted.

They’re telling others they should hate one group or another, so they can make a few bucks while the hate wave is at its peak. It’s actually disgusting, because they know those with low IQ will absorb the message on steroids and will likely harass innocent people as a result. And they don’t care; let the champagne flow while idiots are frothing at the mouth in their living rooms, fantasising of their neighbours being deported (or even making it happen).

I would honestly dislike them less if they genuinely believed all they spew, because there’s always a chance to stop and reconsider. There are former ISIS sympathisers, former neo-Nazis and former Scientologists out there, and they are decent people who have overcome the narratives they were once stuck in.

To do the above-mentioned, one has to be a snake, not caring one iota about the consequences of contributing to mass brainwashing.